Questions for AI in the Media Industry: A Miracle or a Minefield?
JC Church 10/5/26 Digital Media: Theory and Practice Questions for AI in the Media Industry: A Miracle or a Minefield? 1. What is generative AI? What are the differences between generativities AI and traditional AI? Generative AI is AI that takes from large amounts of information and uses that new knowledge to create new content. It does this using deep learning, a technique inspired by how the human brain works, allowing the system to recognize patterns in data and make educated guesses about what comes next. The difference between generative AI and traditional AI is that traditional AI follows a set of programmed rules or patterns. These systems could do a multitude of things, but they worked within limits set by humans. This type of AI was powerful, but it couldn’t really create anything new on its own, unlike generative AI, which doesn't follow instructions and, by doing so, is able to create brand new ideas. 2. What is “legacy media” mentioned in the article? What are the di...